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What is Search engine optimization (SEO)?

Updated: Feb 8

SEO (Search Engine Optimization) is the process of optimizing a website to rank higher in search engine results pages (SERPs) and increase organic traffic. It involves the use of various techniques and strategies such as keyword research, on-page optimization, link building, and content creation to improve a website's visibility and relevance to search engines and users. The ultimate goal of SEO is to drive more traffic to a website, improve its ranking in search results, and increase brand awareness and credibility.

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