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What is Local Search Engine Optimization (SEO)?

Updated: Feb 8

Local SEO is the process of optimizing your online presence to rank higher for locally-based searches. It's a form of search engine optimization that focuses on increasing the visibility of your business in local search results for search terms related to your products or services and your location..

Local SEO helps businesses appear in the "local pack," "map pack," or "snack pack," which is a set of local search results that appear at the top of the search engine results page (SERP) for specific local searches. This can include a map with the locations of businesses, a list of businesses with their addresses and phone numbers, and reviews and ratings from customers.

To improve your local SEO, you can:

  • Verify your business on Google My Business: Google My Business is a free tool that allows you to manage your business information across Google, including search and maps. Verifying your business information on Google My Business can improve your visibility in local search results.

  • Optimize your website for local keywords: Use local keywords in your website's content and meta tags to signal to search engines what your business does and where it is located.

  • Encourage customer reviews: Positive reviews from customers can improve your visibility in local search results and help build trust with potential customers.

  • Get listed in local directories: List your business in online directories like Yelp, TripAdvisor, and Yellow Pages to increase your visibility and improve your local SEO.

  • Use schema markup: Schema markup is a type of code that helps search engines understand the information on your website. By using schema markup for your business information, you can improve the visibility of your business in local search results.

  • Build high-quality local backlinks: Backlinks from local websites can improve your local SEO. Aim to build high-quality backlinks from reputable local websites to boost your visibility in local search results.

By implementing these strategies, you can improve your visibility in local search results and attract more local customers to your business.

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